Improve your customer journey

Hi everyone! Today we are going to talk about customer journey optimisation. What is it? Customer journey is the end-to-end experience of your customers on your website (from the moment they arrive on your website to the moment they leave). So, the optimisation...
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Interactive vs predictive

What is Predictive Marketing? Predictive marketing strategies have become all the rage among marketers over the past few years, and with good reason. They provide customers with a unique experience, offering them a personalized suggestions based on...
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Decision fatigue

Hi everyone. Today we’ll be talking about something that affects us all and yet remains unknown to most of us: decision fatigue.   “What is it?”   Regardless of who we are we have all been through it at some point in our daily life. But what is it...
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How our clients use us

How our clients use Pickzen As our clientele grows more and more each day, we constantly reflect on which solutions our clients are using on their websites and how they are working. By looking deeper into this, we gain valuable insight on how companies perceive us...
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