Fitness digital is a store that provides fitness material and accessories from the best brands in the world in their sector. With a vision to offer a large selection of the best brands it can be confusing for the customers to find products that suit their activity best. Instead of scrolling through the vast number of items available, clients can use our product finders to answer a few quick questions to guide them to the perfect product that matches their lifestyle. In this case, they used Pickzen to help find watches.

Not only does it provide customers with a better purchase experience, it also shows results for the company:

During the first month, on the Pulsometer landing page, the conversion rate increased by 51% and the clickthrough rate was of 6%.

On the brand category page, the conversion rate increased by 10% and the clickthrough rate was 6%.

 

Concurrently, we ran an AB test to validate the results:

  • Sales (total): 114 without Pickzen vs 69 with Pickzen
  • Increase: 65%
  • Conversion rate: from 2.5 without Pickzen to 3.9 with Pickzen
  • Increase: 1.4 points

 

As you can see, Pickzen is really helpful when it comes to finding a product with specific criteria that highly impact the usability of the product. By receiving guidance from our product finder, the clients felt more comfortable with their choice and were able to purchase knowing that product would suit their lifestyle.

If you are interested in finding out more about how we can help you increase your conversion rate too or if you want to read more of our case studies, come visit us at www.pickzen.com or check out our Shopify page here.