Jewel street is an online shop for designer jewelery collection. It provides a large number of jewels that fit any type of customer. They have about 60k visitors per month on their website from all types of shoppers.


Being able to provide the same premium shopping assistance online as the one in store was a challenge Jewel Street was facing: it is difficult to provide help and counseling when you are not facing the client. Pickzen was the best alternative as it helped to quickly narrow down options after a series of specific questions to the customers. Our product finder helped their clientele buy the adequate product whilst avoiding the stress and inconvenience involved in browsing through the website for a long time.

In this case, Pickzen was used for a Valentine’s day gift finder.

January statistics:

  • Clickthrough rate: 50%
  • Conversion rate: 5%

As shown thanks to the figures, we notice that with the assistance of Pickzen, the conversion rate reached 5% in January. The quiz was used to help clients buy a Valentine’s day present, which means that most of the people that took the test were purchasing for someone else. When faced with this situation it is often complicated to know what to get, even more without assistance. Answering the quiz helped them get a better idea and understanding of what would suit the situation best and were thus more convinced of their purchase.

If you are interested in finding out more about how we can help you increase your conversion rate too or if you want to read more of our case studies, come visit us at or check out our Shopify page here.