With Pickzen, you can measure the conversions, the product click-through, and the product click-value achieved through Pickzen.
- Conversions: A conversion is when a user reach a confirmation page (ie. Thank you page) after receiving a recommendation from Pickzen. The confirmation page is typically the page URL where the user is redirected after making a purchase. When Pickzen detects this URL, a conversion will be counted if the user received the recommendation from Pickzen.
- Product click-value: The total value of the recommended products that were clicked by users.
- Conversion value: The total value of the recommended products that were present in the confirmation page. For example, if a user purchases 2 products, the conversions will increase by 1 but the conversion value will be increased by the sum of the price of the 2 purchased products. To enable this metric, please contact us as it has to be programmed ad-hoc for each eCommerce.
Configuring the confirmation page
Click on Integrations:
And configure your website:
In the panel that shows up, enter your domain and your confirmation URL fragment:
Enter your eCommerce domain (without http:// or https://) and your confirmation URL fragment. In this case, when a user visits a page that contains /order-confirmation, it will be counted as a conversion.
To review your conversion metrics, go to the Analytics panel: