Pickzen A/B tests

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An A/B test is a way to determine which display mode performs best. You can compare whether a pickzen converts more, generate more leads, or whether users prefer a pickzen displayed as popup vs. embedded in a page. You can create A/B tests of at least 2 display modes Рand up to 8 total.

When you launch an A/B test your traffic will be split, so equal traffic volumes (site visitors) are assigned to each display mode being tested. For example, if you created an A/B test to test which of two Product Finders converts more, 50% of your traffic will see the first Product Finder and the other 50% will see the second one. This way you can compare which one converts more and continue to use the winner that performs better.