Facebook Remarketing: Configure Pickzen for use with Facebook Ads

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One of Pickzen’s most powerful features is its use for Facebook Retargeting. You can use the data collected in Product Finder quiz to retarget customers, whether or not they ended up making a purchase.

Since retargeted visitors are  70% more likely to convert on a website compared to ones who aren’t targeted for the second time, and 69% of shopping carts are abandoned without ever completing a purchase, you are increasing your marketing ROI significantly with this feature.

In addition to retargeting your audience that have already engaged with your website, you can also use this feature to create a Facebook lookalike audience. This means you can target new people with specialised ads, as people of a similar demographic to people who have completed your Product Finder will receive similar ads.

Here are the steps you need to take to configure your Pickzen to be used with Facebook Retargeting:

1.Create a Facebook pixel and add it to the webpage where your Pickzen is located

Refer to the official Facebook Pixel documentation.

Note: Identical Facebook pixel events occur when a user starts a quiz over after completion, and this isn’t accepted by Facebook. To avoid this issue, you can add this line before the fbq(‘init’) line of your Facebook Pixel code:

fbq.disablePushState=false;

Please refer to the official documentation about this issue.

2.Activate the Facebook Pixel for the Product Finder you want to use it with.

Click general settings , go to the Social networks tab and enable:

3.Enable the Facebook pixel for all the slides that you want to capture data from.

Click on the slide settings button  on the side of the slide and check:

4.Add a Field Key for each of the Answer options that you want to track.

a) Click the ‘gear’ icon and set a  Field key for the Facebook Pixel in the Advanced section:

b) For form fields, use the type of information being asked for (e.g. City) as the Field key

5. Publish your survey and close the editor.

We also suggest you install the Facebook Pixel Helper Chrome Extension in order to debug any possible issues.

6. Now create a Custom Audience on Facebook.

Use the official documentation for help with this

Select the ‘Website Traffic’ option to use your Facebook Pixel in this way.

7. Determine the filters that define this Custom Audience

In this example, let’s target all users who have taken this survey, have selected a preference of Android phones and are from Boston. The Pickzen ID (found in General Settings > Advanced) should be put in the ‘URL or Parameter’ section.  The filter answers must be entered in square brackets [ ].

You can use the Facebook Pixel Helper Chrome Extension to debug your integration. In this example:

Now, you can use this new Custom Audience to target these users in your campaigns. Refer to the Facebook Pixel documentation for more information.

Events

PickZen sends more than the pzFinish event (when a user completes a pickzen) to Facebook. This is the complete list:

pzSlide
Event with the slide answers, when a user completes the questions on a slide.
Parameters:
     qId: Pickzen Id
     sId: Slide Id
     oIds:
         [answerKey1][answerKey2]…
         [fieldKey1=fieldKey1Value]…

pzFinish
Event with all the slides’ answers, when the user completes the pickzen.
Parameters:
         qId: Pickzen Id
         oIds:
             [answerKey1][answerKey2]…
             [fieldKey1=fieldKey1Value]…
         lead: 0 (lead generated) or 1 (lead not generated)

pzAfterLead
Event that notifies that a lead is generated after the pickzen is completed (from the final leads generator slide)
Parameters:
     qId: Pickzen Id
     lead: 0 (lead generated) or 1 (lead not generated)